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Showing posts from March, 2023

Claim Substantiation

  Before I joined the industry, I always used to think “does the claim on my shampoo bottle or my body lotion really true or it is just a random statement”. My work made me believe that the words written on the label of cosmetic products are reliable and   backed by scientific data. Every claim on the label is always substantiated by studies. Claim  is a statement made in  advertising / marketing  about the benefits, characteristics, and/ or performance of a  product  or  service  designed to persuade the  customer  to make a purchase. Claim S ubstantiation is the process of proving and documenting that claim made about products are true. Claims should not be misleading and should allow the consumer to make an informative decision based on claims that are legally compliant, truthful, honest, fair and backed up with adequate evidence. Claims may relate to health (e.g. does not contain parabens, pesticides, heavy metals, etc.), or to performance (e.g. “this product reduces acne”,

Translational Research

  For the birth of something new, there has to be a happening. Newton saw an apple fall; James Watt watched a kettle boil; Roentgen fogged some photographic plates. And these people knew enough to translate ordinary happenings into something new - Alexander Fleming   Translation is to convert practical into practice. Translational research is the research process that investigates and translates nonclinical research results into clinical applications and tests their safety and efficacy in a Phase 1 clinical trial. It is aimed at translating (converting) results of basic research into results that directly benefit humans. Translational research involves the application of knowledge gained through basic research to studies that could support the development of new products. For example, translational research in the field of medicine may involve using knowledge of the biology of a disease to identify and evaluate chemical compounds in disease models, with a view to selecting potentia